About Us

Our family’s trade story, which began in the 1500s, over time led our family to the corners of

the Istanbul – Egypt – Malatya triangle. In 1886, the foundations of our current business

were laid by the great-grandfather of our grandfather. In this journey that started with Hacı

Ali Efendi, we were first known by our grandfathers’ names and then as Ucuzcular. As the

fifth-generation representatives of our business, we are building the future of the next five

generations under the name Hayfene. Our business is a gift from our grandfathers, and our

name is a gift from our grandmother. Hayfene is the name given in the Malatya region to a

game where children gather food from neighboring houses and set up a picnic. As the

Hayfene family, just like in this game, we aim to bring people together around food, and by

offering healthy and delicious foods, to make everyone experience the spirit of togetherness

and joy of Hayfene.

Hayfene makes people feel better by offering delicious, healthy food through an experience

that consistently meets expectations and values everyone.

We are a business that, with the experience we have accumulated since 1886 in food and

customer expectations, adapts to the needs of today and fulfills them.

We produce delicious and healthy food products, primarily spices, herbal teas, herbal oils,

sauces, nuts, and dried fruits, and we sell them through digital channels and our retail

stores.

Our customers are institutions, families, and individuals who care about healthy and high-

quality products. Hayfene supplies leading hotels, restaurants, and food retailers in Turkey

that have adopted quality and food safety as principles and who value their brands and their

customers. It serves individuals and families who seek high-quality products at fair prices.

Our customers who choose Hayfene know that, in addition to delicious and healthy

products, their need for trust and a good experience will also be met.

Members of the Hayfene team carry the following cultural values.

Trust: I have full trust in myself and my abilities, my company and my teammates, and

Hayfene’s vision and products.

Ownership: I do what is necessary to protect, develop, and pass on to future generations

this heritage that has been carried with great responsibility since 1886.

Respect: I show respect to my teammates with whom I spend most of my time, to our

customers who choose Hayfene among dozens of competitors, and most importantly to

myself. The most concrete example of this can be seen in the respect I show to my work.

Customer Satisfaction: It is not enough for me to meet our customers’ expectations. I

continuously develop myself to offer products and services that create exceptional

satisfaction and loyalty from customers.

Innovation: I am aware that the reason we have survived since 1886 is our ability to adapt to

the conditions of the day. I am also aware that in the 21st century, adaptation is not enough,

and that being the first to bring innovations is also important. I stay up to date with

innovations in my sector and in the world, apply what I can to my work, and share them with

my teammates in order for Hayfene to be a leading brand in its sector.

Honesty: I tell the truth to my teammates and customers and stand behind what I say. I do

not make promises I cannot keep. I do not mislead or misguide my customers. In situations

that have the potential to create problems, I do not say, “I’ll figure it out somehow anyway.”

Instead, I inform people and actively seek solutions.

Sincerity: The foundation of our business since 1886 is a merchant culture. This culture

allows me to establish sincere relationships with my teammates and customers. I do not

work mechanically or by strictly following a script. I work as a person who is aware of this

sincere culture and make my customers feel it.

Valuing People: I am aware that the focus of our business is “people.” Regardless of income

level, appearance, or the service or amount purchased, all people are valuable to me.

Neither position nor wealth makes one customer more valuable than another. Therefore, I

treat everyone who visits Hayfene stores or reaches us by phone or other means with the

same level of respect.

Quality: Quality in the products and services we offer is our priority. I do not offer products

and services that do not comply with our quality standards to our customers. I fulfill my

responsibility in maintaining and improving quality standards across the company and guide

my teammates.

Health: I am aware that one of the most important needs of our society is healthy eating,

and that one of the main reasons our customers choose us is access to healthy products.

Therefore, I offer healthy products, guide our customers appropriately, and direct them to

experts in areas where I am not knowledgeable. My priority is not making sales, but correctly

responding to our customers’ need to consume healthy products.

Contribution: In addition to properly fulfilling the tasks assigned to me, I contribute to the

development of our business, our team, and our company.

Team Spirit: I am a member of a team. I am aware that it is not enough for me to work in the

best way; the team must work as a whole in the best way. Therefore, I do everything

necessary to keep the team together, ensure it works in the best way, and support its

development. My focus is collaboration. I am flexible in my work, and if my methods do not

work, I do not hesitate to change them. I ask for help when I need it, and I do not hesitate to

help when needed.

Responsibility: I am responsible for all my actions and their consequences in both my work

and personal life, as well as for what I possess. I am responsible for what I do, and I know

that in order to change something, I must first change myself. Therefore, I do not blame

others or make excuses regarding my problems; I work towards solutions.

We, as the entire Hayfene team, will do our best to ensure your satisfaction. If, from time to

time due to reasons beyond our control, we cannot ensure your satisfaction, and if you think

the Hayfene team is also insufficient in resolving your issue, you may contact me at

[email protected]. You can be sure that I will personally read your message and do my best

to ensure your satisfaction.